Victoria’s Secret’s fashion show made a striking return on October 15, 2024, in New York City, showcasing diverse models and fresh designs. The event celebrated empowerment and equality, aiming to redefine the brand’s image and reclaim its place in fashion.
Stars like Cher, Blackpink alumni Lisa, and rising star Tyla are making the show’s first-ever all-women musical lineup ever in the industry. Returning models like Tyra Banks, Adriana Lima, Kate Moss, and Carla Bruni rock the stage with stunning outfits and amusing interactions with the audience.
An article published in the newsletter Salon titled “Why is the Victoria’s Secret Fashion Show Back, and What’s changed?” explores the reasons behind the show’s return and its changes. It highlights the backlash from fans on X, formerly known as Twitter, who express mixed feelings about the revival. Many viewers are calling for a greater focus on diversity and body positivity in the new lineup. The article also explores the brand’s efforts to adapt to evolving consumer expectations and social standards.
In November 2018, Ed Razek the ex-chief marketing officer of L Brands, the former parent company of Victoria’s Secret made controversial comments to Vogue stating, “If you’re looking, asking if we’ve considered putting a transgender model in the show or looked at putting a plus-size model in the show we have.”
After this comment was made Victoria’s Secret decided to make it a reality a few years later on. Alex Consani and Valentina Sampaio walk the runway to make ultimate history by being the first two transgender women to walk in the televised special. They plan to be on future runways and create shocking performances.
While Victoria’s Secret was in the making of the showcase, Robyn Lawley, the first plus-sized model to face the cover of Sports Illustrated, urged people to boycott the fashion show following Ed Razeks comments.
Lawley states, “Until Victoria’s Secret commits to representing ALL women on stage, I am calling for a complete boycott of this year’s Victoria’s Secret fashion show.” she wrote on social media.
Lawley added, “It’s time Victoria’s Secret recognized the buying power and influence of women of ALL ages, shapes, sizes, and ethnicities.”
Ashley Graham, Paloma Elsesser, Kai Soleil, Devyn Garcia, and Jill Kortleve all walked into the showcase showing Lawley exactly what she and thousands of others truly asked for from the industry.
Victoria’s Secret acknowledges that while it cannot change the past, they are still determined to reshape its future. The brand is working to address its legacy, particularly the fallout of the association with Jeffery Epstein and the backlash over its previous marketing choices.
In light of the documentary “Victoria’s Secret: Angels and Demons,” which revealed deep issues within the company, Victoria’s Secret is making efforts to promote equality and diversity in its campaigns. The brand aims to regain buyer trust by focusing on empowerment and body positivity. Through these changes, Victoria’s Secret hopes to redefine its image and restore its once-iconic status in the fashion industry.
The article written by Hindustan Times, titled “The wings of Victoria’s Secret Fashion Show 2024: Decoding the iconic accessory as the fashion show returns” highlights that Victoria’s Secret has revived its signature 90s models and the iconic glittery wings of its Angels. These wings come in big, medium, and small sizes, but never plain. Each size represents a model’s status in the industry, with larger wings symbolizing greater success. The return of the beloved elements aims to evoke memory while appealing to a new generation. This blend of past and present highlights the brand’s commitment to celebrating its legacy in fashion.
Victoria’s Secret is on an exciting journey to redefine itself in the fashion world. By focusing on equality and diversity, the brand hopes to connect with a wider audience while fixing its mistakes. The 2024 fashion show isn’t just a comeback, it shows that they’re listening to fans and ready to evolve. As Victoria’s Secret works to reshape its image, it aims to inspire confidence in all women, creating a more welcoming future in fashion. With this better goal, they plan to make they’re brand great again.